Indra Pratidena, Wildan and , Soepatini, S.E., M.Si., Ph.D. (2024) Analisis Pengaruh Kesediaan Untuk Membayar, Sikap, Norma Subjektif Dan Kontrol Perilaku Yang Dirasakan Terhadap Niat Beli Produk Makanan Halal Konsumen Muslim Di Wilayah Surakarta. Skripsi thesis, Universitas Muhammadiyah Surakarta.
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PDF (Naskah Publikasi)
NASKAH PUBLIKASI.pdf Download (132kB) |
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PDF (Halaman Depan)
HALAMAN DEPAN.pdf Download (760kB) |
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BAB 1.pdf Download (114kB) |
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PDF (Surat Pernyataan Publikasi)
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Abstract
This research aims to analyze the influence of willingness to pay, attitude, subjective norms and perceived behavioral control on consumers' intention to purchase halal food products in the SURAKARTA area. This type of research is quantitative research, with a research sample of 102 respondents. The sampling technique uses a non-probability sampling method. Data collection techniques through distributing questionnaires. Based on the results of data processing with the help of the SPSS version 26 application, the results obtained were that the willingness to pay variable had a significant positive effect on purchase intention. The attitude variable has a significant positive effect on purchase intention. Subjective norms have a significant positive effect on purchase intention. The perceived behavioral control variable has a significant positive effect on purchase intention.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Uncontrolled Keywords: | Key words: willingness to pay, attitude, subjective norm, perceived behavioral control. |
| Subjects: | H Social Sciences > HD Management, Business and Labor > HD28 Management |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | WILDAN INDRA PRATIDENA |
| Date Deposited: | 05 Feb 2024 08:42 |
| Last Modified: | 05 Feb 2024 08:42 |
| URI: | http://eprints.ums.ac.id/id/eprint/121119 |
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