Strategi Pengembangan Bisnis pada CV. Alang-Alang Tumbuh Subur : Analisis SWOT dan Implementasinya

Hartono, Rahmat Said and , Eni Setyowati, S.E., M.Si (2024) Strategi Pengembangan Bisnis pada CV. Alang-Alang Tumbuh Subur : Analisis SWOT dan Implementasinya. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

Undergraduate education at tertiary institutions, both private and public, provides learning and knowledge to students as well as granting degrees attached to the names of students, but this does not guarantee students to get jobs that are in accordance with what they learn in lectures, there are also many graduates who have not or not getting a job which then causes an increase in unemployment cases. Reflecting on this, the government through the Ministry of Education and Culture of the Republic of Indonesia, compiled and designed an Independent Entrepreneurial training program from the main program of the Independent Campus Learning Students (MBKM). One of these empowerment activities is carried out through the Muhammadiyah University Surakarta Independent Entrepreneurship program in 2022. The purpose of this activity is to encourage interest, talent and assist students in generating jobs and earning income in accordance with the abilities and competencies of the students themselves and the importance of entrepreneurship by creating employment for the future which aims to reduce the unemployment rate in Indonesia. This program runs for four months which includes various series of activities ranging from entrepreneurial workshops with successful entrepreneur figures, SME internship activities to help accelerate students in learning about running a business, pitching activities and making prototypes or innovative products from students and the last is marketing activities of each student product to the public. The results of this activity are in accordance with what is expected, namely the activities carried out can help Student Entrepreneurs who are active through funding assistance and field supervisors to help increase the entrepreneurial spirit of Muhammadiyah University Surakarta students.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	entrepreneur; young entrepreneur; Independent entrepreneur, independent-entrepreneur UMS
Subjects:	H Social Sciences > HC Economic Development
Divisions:	Fakultas Ekonomi dan Bisnis > Ilmu Ekonomi dan Studi Pembangunan
Depositing User:	RAHMAT SAID HARTONO
Date Deposited:	24 Jan 2024 01:52
Last Modified:	24 Jan 2024 01:52
URI:	http://eprints.ums.ac.id/id/eprint/119679

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