Analisis Dampak Strategi Digital Marketing terhadap Peningkatan Usaha Jasa Kontraktor (Studi Kasus di CV Java Daniswara)

Rosalina, Fira and , Nur Andriyani S.E, M.E (2023) Analisis Dampak Strategi Digital Marketing terhadap Peningkatan Usaha Jasa Kontraktor (Studi Kasus di CV Java Daniswara). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

Information technology developments in the era of globalization continue to develop and advance, which previously traditional marketing is now turning to online marketing. Marketing activities that use technology are often called digital marketing. Digital marketing is an online marketing activity that uses digital media and the internet. CV. Java Daniswara is a company engaged in the sale of IT products, Automotive, Property, and Carpentry Services or Contractor Services. The research methods used include Survey, Observation, Interview, and Analysis. Survey is done by going directly to the internship partner's place. Observation is done by observing how to work, how to promote and advertise, how to sell, and how to make financial reports in apprenticeship partners. Interviews were conducted with internship partner owners. Analysis is done by analyzing the results of the interview questions that have been done before. The results of this entrepreneurial activity teach students about digital marketing, market research, advertising pamphlet design, advertising and promotion, market planning and cost management, copy writing research and copy writing. In addition, it can improve hard skills including computer skills, knowledge and financial skills. Meanwhile, soft skills include being able to communicate well with coworkers, adapting to the work environment.

Item Type: Thesis (Skripsi)
Uncontrolled Keywords: Digital Markerting, Contractor Services, Technology Development
Divisions: Fakultas Ekonomi dan Bisnis > Ilmu Ekonomi dan Studi Pembangunan
Depositing User: FIRA ROSALINA
Date Deposited: 30 Dec 2023 04:36
Last Modified: 03 Jan 2024 01:42
URI: http://eprints.ums.ac.id/id/eprint/119201

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