Pramesti, Luvi Jihan and , Dr. Agung Riyardi, M.Si (2023) Pengembangan Usaha Kuliner Sanji Cake sebagai Peluang Bisnis Mahasiswa Menuju Wirausaha Muda di Era Digital dan Sosial Media. Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
The implementation of the Merdeka Entrepreneur Program is motivated by the large potential of the business market in the digital era and the advancement of technology in Indonesia, which encourages the younger generation, especially students, to innovate and be creative in the field of entrepreneurship, creating a lot of knowledge and experience in entrepreneurship among students by utilizing technological advances. The method used is field observation with a combination of learning, training, and empowering the entrepreneurial spirit for students. In business development, there are also several stages carried out, such as the preparation stage, implementation stage, assessment stage, and follow-up stage. This is done to ensure increased competence and test professionalism in business. In conclusion, the Merdeka Entrepreneurship program can read the potential for the advancement of the digital era with the creation of the program, foster entrepreneurial interest for students, be able to build the entrepreneurial spirit of students and directly implement the knowledge and experience they have gained through making businesses that are made according to their respective interests and expertise.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Uncontrolled Keywords: | Wirausaha Merdeka, Wirausaha, Usaha kuliner, Era digital, Sosial media |
| Subjects: | H Social Sciences > HC Economic Development |
| Divisions: | Fakultas Ekonomi dan Bisnis > Ilmu Ekonomi dan Studi Pembangunan |
| Depositing User: | LUVI JIHAN PRAMESTI |
| Date Deposited: | 23 Dec 2023 02:01 |
| Last Modified: | 29 Dec 2023 03:24 |
| URI: | http://eprints.ums.ac.id/id/eprint/119142 |
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