Purnomo, Prisca Patricia and , Nur Andriyani, S.E., M.E (2023) Peran Koperasi dan UMKM melalui Digital Marketing (Studi Kasus: Koperasi Binaan Dinas Koperasi dan UKM Yogyakarta). Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
Internship and Certified Independent Study (MSIB) is one of the Independent Campus programs as a forum for students to gain knowledge, experience and increase their potential through activities outside the lecture class. Partners also join this program and provide knowledge and knowledge to students, one of which is the Office of Cooperatives and Small and Medium Enterprises of the Yogyakarta Special Region. The DIY Cooperative and Small and Medium Enterprises Office has the task of carrying out the affairs of the Provincial Government in the field of Cooperatives, Small and Medium Enterprises, as well as having the authority of Deconcentration and assistance tasks given by the Government. To carry out its duties, the office has a structure, namely the Cooperative Division, SME Division, Entrepreneurship Division, Financing Division, and UPT Business Service Center. The Certified Internship Activity of the DIY Cooperative and SME Office is an activity developed to overcome problems in assisting Cooperatives and SMEs in "Modern Cooperative and SME Pioneer 2022" in digital marketing. This internship program is carried out from early August to December 2022. By looking at the needs of mentoring, of course, trained human resources are needed. So the SME and Cooperative Assistance in Modern Cooperative and SME Pioneers developed by Certified Independent Study and Internship Students (MSIB) is certainly needed to help complete these targets. After running this program, participants are expected to have knowledge in identifying cooperatives and SMEs in order to better utilize data presentation. Students who have carried out this internship are also expected to be able to plan in business development in a company.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Uncontrolled Keywords: | cooperative, digital marketing, internship, sme. |
| Subjects: | H Social Sciences > HC Economic Development |
| Divisions: | Fakultas Ekonomi dan Bisnis > Ilmu Ekonomi dan Studi Pembangunan |
| Depositing User: | PRISCA PATRICIA PURNOMO |
| Date Deposited: | 21 Dec 2023 01:49 |
| Last Modified: | 25 Jan 2024 01:54 |
| URI: | http://eprints.ums.ac.id/id/eprint/119124 |
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