Personal Branding Youtuber Jerome Polin Pada Media Sosial Youtube

Jihan Lathifah, Iftina and , Vinisa N.Aisyah, S.I.Kom., M.I.Kom (2023) Personal Branding Youtuber Jerome Polin Pada Media Sosial Youtube. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

Content creator has now become a profession that many people are interested in. Jerome Polin is one of the Indonesian content creators who uses YouTube. YouTube has become one of the most popular video platforms, making content creators move to create creative and high-quality video content and then form personal branding. This research discusses the personal branding of a YouTuber, namely Jerome Polin. Jerome Polin's personal branding can be seen through Jerome's activities, interactions and character, and how Jerome shapes himself in the eyes of society. This research is a qualitative descriptive study using content analysis techniques and the data collection method used is the recovery method. The results of this study show that Jerome Polin on the Nihongo Mantappu YouTube channel applies eight personal branding concepts of Peter Montoya namely, Appearance, Leadership, Nursing, Specialization, Difference, Firmness, Unity and Good Intentions. The results of this study show the tendency to use personal branding Specialization, Visibility, Personality and Goodwill. Keyword : personal branding, youtube, content creator

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	personal branding, youtube, content creator
Subjects:	T Technology > TZ Technical Information
Divisions:	Fakultas Ilmu Komunikasi dan Informatika > Ilmu Komunikasi
Depositing User:	IFTINA JIHAN LATHIFAH
Date Deposited:	18 Nov 2023 06:45
Last Modified:	18 Nov 2023 06:45
URI:	http://eprints.ums.ac.id/id/eprint/118514

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