Nugraheni, Nurul Hidayati Caesaria and , Soepatini, SE., Msi, Ph.D. (2023) The Impact Of Perceived Risk, Perceived Usefulness, E-Store Performance Confirmation To Online Impulse Buying With Satisfaction As A Variable Intervening (Empirical Study on Shopee). Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
The phenomenon of online impulse buying is a phenomenon so widely found at this time, especially this behavior is mostly carried out by students and female students in the city of Surakarta. The purpose of this study was to analyze the impact of perceived risk, perceived usefulness, e-store performance confirmation to online impulse buying with satisfaction as a variable intervening in Shopee ecommerce. This study uses quantitative research to determine the relationship between the effects of Perceived Risk, Perceived Usefulness, E-store performance confirmation on impulsive shopping behavior online on customer satisfaction using intervening variables. By using purposive sampling method, data was collected from 100 students and college students in Solo city. The data was analyzed using multiple linear regression tests. T-test is used to test the proposed hypothesis. The results show that E-store has positive and significant results on satisfaction using Shopee, Perceived usefulness produces positive results related to customer satisfaction in using online stores, Perceived Risk produces negative results related to customer satisfaction in using online stores, and satisfaction produces positive results related to impulsive online purchases in online shopping, Perceived Risk not significant related to online impulse buying in online shopping on Shopee through the mediating effect of Satisfaction , Peceived Usefulness not significant related to online impulse buying in online shopping on Shopee through the mediating effect of Satisfaction and. E-Store Performance Confirmation positively related to online impulse buying in online shopping on Shopee through the mediating effect of Satisfaction
| Item Type: | Thesis (Skripsi) |
|---|---|
| Uncontrolled Keywords: | Online Impulse Buying; Satisfaction; Perceived Risk; Perceived Usefulness; E-Store |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Unnamed user with username b100227642 |
| Date Deposited: | 01 Nov 2023 06:27 |
| Last Modified: | 01 Nov 2023 06:27 |
| URI: | http://eprints.ums.ac.id/id/eprint/117691 |
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