Wijayanto, Dwi Adi and , Dr. Daliman, S.U (2023) Hubungan Antara Intensitas Penggunaan Media Sosial Instagram Dan Konsep Diri Dengan Perilaku Konsumtif Mahasiswa Fakultas Psikologi Universitas Muhammadiyah Surakarata. Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
In the era of globalization, many negative behaviors such as consumer behavior have emerged due to advances in technology and ease of access to purchasing goods. This includes students who engage in consumer behavior which is influenced by social media and self-concept. The aim to be achieved in this research is to determine the relationship between the intensity of use of social media Instagram and self-concept with the consumer behavior of psychology faculty students at Muhammadiyah University of Surakarta. The research used is quantitative correlational. The sample used in this study were psychology students at the Muhammadiyah University of Surakarta, totaling 303 subjects. The measuring tool consists of a scale of the intensity of Instagram social media use, self-concept, and consumptive behavior modified by researchers. Data analysis using multiple linear regression. The research results show an F value of 63.091, this figure shows more than the figure in the F table of 0.303 (F count > F table) and a significance of 0.000 (p<0.05) which means that between the intensity of use of social media Instagram and self-concept there is a significant relationship and influence simultaneously with a consumptive lifestyle. Furthermore, the relationship between the intensity of Instagram social media use and students' consumptive lifestyle was also discovered by obtaining a significance score of 0.000 (p<0.05) and a beta of 0.507, which means there is a significant positive relationship between the intensity of Instagram social media use and students' lifestyle. Finally, the relationship between self-concept and student lifestyle is known to have a significance value of 0.000 (p<0.05) and a beta value of -0.235, so that the higher the student's self-concept, the lower the consumer behavior they have
| Item Type: | Thesis (Skripsi) |
|---|---|
| Uncontrolled Keywords: | consumer behavior, Instagram, self-concept, students |
| Subjects: | B Philosophy (General); Religion > BB Psychology |
| Divisions: | Fakultas Psikologi > Psikologi |
| Depositing User: | DWI ADI WIJAYANTO |
| Date Deposited: | 13 Oct 2023 00:43 |
| Last Modified: | 13 Oct 2023 00:43 |
| URI: | http://eprints.ums.ac.id/id/eprint/117386 |
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