Kashifurahman, Gilda and , Rona Rizkhy Bunga Chasana, S.I.Kom., M.A (2023) Komunikasi Krisis Organisasi Dan Opini Publik (Analisis Situational Crisis Communication Theory Tweet Netizen Dan Djp Dalam Kasus Perilaku Hedonism Oknum Pegawai Pajak). Skripsi thesis, Universitas Muhammadiyah Surakarta.
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NASKAH PUBLIKASI_GILDA KASHIFURAHMAN_KOMUNIKASI KRISIS ORGANISASI DAN OPINI PUBLIK (ANALISIS SITUATIONAL CRISIS COMMUNICATION THEORY TWEET NETIZEN DAN DJP DALAM KASUS PERILAKU HEDONISM OKNUM PEGAWAI PAJAK).pdf Download (1MB) |
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Abstract
The crisis occur when the hedonistic behavior of the families of tax officials became viral on Twitter, the Directorate General of Taxes of the Republic of Indonesia (DJPRI) tried to open their voices via the company's official Twitter account @DitjenPajakRI. This study aims to look at crisis communication through companies and the public (netizens) regarding the crisis that has occurred. This study uses descriptive quantitative analysis with content analysis techniques on social media Twitter as the object of research parameters regarding cases of hedonistic behavior from families of tax officials. From the official tweet data (@DitJenPajakRI) and netizens, there are 222 tweets for the period 21 February–1 March 2023. Researchers use the Situational Crisis Communication Theory (SCCT) theory which was used as a validation for predetermined data. The results showed that the categorization of the type of challenge as much as 87.5% had a high percentage compared to the human error accident of 10.7%. There is no difference between DJP and netizens in seeing the crisis that occurred. DGT dominates using crisis response justification 86% and apology strategy 12% which are effective in overcoming crises due to misuse of the integrity of unscrupulous families of tax officials.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Uncontrolled Keywords: | crisis communication, social media, twitter, tweet, SCCT |
| Subjects: | H Social Sciences > HE Communications H Social Sciences > HE Communications > HE2 Public Relations H Social Sciences > HE Communications > HE4 Social Media |
| Divisions: | Fakultas Ilmu Komunikasi dan Informatika > Ilmu Komunikasi |
| Depositing User: | GILDA KASHIFURAHMAN |
| Date Deposited: | 18 Aug 2023 03:30 |
| Last Modified: | 18 Aug 2023 03:30 |
| URI: | http://eprints.ums.ac.id/id/eprint/116070 |
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