Rahmadani, Desi Wahyu and , Dr. Djalal Fuadi, M.M. (2023) Pola Pemasaran Home Industry Kerupuk Lempeng (Studi Kasus Kerupuk Lempeng Bu Endang) Di Desa Parang, Magetan. Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
The purpose of this study was to describe the marketing pattern and find out the advantages and disadvantages of the plate cracker home industry marketing pattern. This type of research uses qualitative methods, with a case study design. Data collection techniques by way of observation, in-depth interviews and documentation. The subject used in this research was Mrs. Endang as the owner of the plate cracker home industry. The research object focused on the marketing pattern of the Bu Endang plate cracker home industry. The validity of the data using source triangulation and method triangulation. With data analysis techniques data reduction, data presentation and drawing conclusions. The research results show that: a). The marketing patterns used by the plate cracker home industry are marketing pattern I (producers – consumers) and marketing patterns II (producers – distributor partners – consumers); b). The advantages and disadvantages of the marketing activities of the Bu Endang plate crackers home industry are the advantages of many peer networks on social media and product quality, as well as the disadvantages of marketing activities, namely product introduction that is less widespread. Marketing patterns that are carried out properly and structured, and can overcome deficiencies and maximize the advantages of marketing activities will run well and effectively.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Uncontrolled Keywords: | pola pemasaran, home industry, kerupuk lempeng. |
| Subjects: | L Education > LC Special aspects of education > LC5301 Economic Education |
| Divisions: | Fakultas Keguruan dan Ilmu Pendidikan > Pendidikan Akuntansi |
| Depositing User: | DESI WAHYU RAHMADANI |
| Date Deposited: | 02 Aug 2023 05:36 |
| Last Modified: | 02 Aug 2023 05:36 |
| URI: | http://eprints.ums.ac.id/id/eprint/114261 |
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