Sari, Agustina Kartika and , Dr. Agus Susilo, M.Pd (2023) Analisis Dampak Promosi Media Sosial dan Penggunaan Digital Marketing terhadap Penjualan Kurma Superfood. Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
This study explains the impact of social media promotions and the use of digital marketing on the sales of Superfood Dates. The type of research with a case study research design. Data collection tehniques using interviews, observation, and documentation. The validity of the data used uses source triangulation and technique traingulation. The results of the study show : 1)An overview of selling Superfood Dates is done online through social media and offline providing a home store, date products go through 4 stages of the process before selling. 2) The use of social media in selling Superfood Dates via Instagram and Whatsapp. 3) The impact of the promotion on the sale of Superfood Dates by using Instagram and Whatsapp social media is to produce an increase in sales due to promotion, one of which is through Instagram ads and via Whatsapp.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Uncontrolled Keywords: | social media, digital marketing, sale. |
| Subjects: | L Education > L Education (General) L Education > LC Special aspects of education > LC5301 Economic Education |
| Divisions: | Fakultas Keguruan dan Ilmu Pendidikan > Pendidikan Akuntansi |
| Depositing User: | AGUSTINA KARTIKA SARI |
| Date Deposited: | 18 Jul 2023 01:45 |
| Last Modified: | 18 Jul 2023 01:45 |
| URI: | http://eprints.ums.ac.id/id/eprint/113698 |
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