Nurhidayah, Fia Afiatun and , Dr. Suranto, S.Pd., M.Pd. (2023) Pengaruh Citra Merek, Persepsi Harga, Dan Kualitas Produk Terhadap Minat Beli Ulang Produk Skincare “Ms Glow” Di Universitas Aisyiyah Surakarta. Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
One of the beauty products that is currently popular and in great demand is MS Glow. Consumers are influenced by three factors in determining decisions, namely: brand image, price perception, and product quality so that it creates a sense of interest and consumers can make purchasing decisions for a cosmetic product. This has fostered public interest in repurchasing MS Glow skincare products. This study aims to determine the effect of brand image, price perception, and product quality on the intention to repurchase MS Glow skincare products at Aisyiyah University, Surakarta. This research is a quantitative research with a correlational design. The number of samples in this study were 100 people. The data collection technique uses a questionnaire through the Google form. Test the quality of the data using the validity test and reliability test. The classic assumption test uses the normality test, multicollinearity test, and heteroscedasticity test. Test data analysis using multiple linear regression test, t test, F test, test the coefficient of determination. Last use effective contribution (SE) and relative contribution (SR). The results of the analysis show that the variable price perception and product quality have a positive effect on repurchase intention, the hypothesis is proven and can be accepted. Meanwhile, the brand image variable has no positive effect on repurchase intention and the hypothesis is not proven.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Uncontrolled Keywords: | Brand Image, Product Quality, Repurchase Intention, Perceived Price |
| Subjects: | L Education > LC Special aspects of education > LC5301 Economic Education |
| Divisions: | Fakultas Keguruan dan Ilmu Pendidikan > Pendidikan Akuntansi |
| Depositing User: | FIA AFIATUN NURHIDAYAH |
| Date Deposited: | 12 May 2023 02:58 |
| Last Modified: | 12 May 2023 02:58 |
| URI: | http://eprints.ums.ac.id/id/eprint/111828 |
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