Media Sosial Untuk Pemasaran Produk Batik (Laweyan)

Rahmawan, Fandi and , Much. Djunaidi, S.T., M.T. (2023) Media Sosial Untuk Pemasaran Produk Batik (Laweyan). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This final project examines how the marketing carried out by batik laweyan through social media in overcoming the COVID-19 pandemic and technological developments in the digitalization era. This study uses a descriptive qualitative approach that emphasizes marketing communication, while the data collection techniques used are through interviews, observation and documentation. The results of this research data are processed using data reduction methods, display data and draw conclusions. The object of this research is Batik Nazz which includes creative industry owners, employees in charge of marketing, and their social media account admins as well as several other employees if needed to provide information. The results of this study are that Batik Nazz utilizes social media in its marketing by implementing segmentation, targeting and positioning strategies. In addition, it is carried out using the 4P strategy and SWOT analysis to determine business conditions internally and externally. The final results show that there is an increase in sales after using social media in marketing.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Communication Strategy, Marketing Communication, Social Media, Promotion.
Subjects:	H Social Sciences > HE Communications > HE4 Social Media T Technology > TI Industrial Engineering
Divisions:	Fakultas Teknik > Teknik Industri
Depositing User:	FANDI RAHMAWAN
Date Deposited:	18 Apr 2023 02:59
Last Modified:	18 Apr 2023 02:59
URI:	http://eprints.ums.ac.id/id/eprint/111280

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