Hafizha, Millenia Cahya and , Hari Prasetyo, ST, MT, Ph.D (2023) Analisis Pengembangan Pasar Kuliner Sumber Barokah Pada Badan Usaha Milik Desa Sidoharjo Menggunakan Metode Business Model Canvas Dan Analisis SWOT. Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
The establishment of BUMDes is one way to use laws that have authority on village government to innovate to build villages, especially to improve the village economy and create a prosperous society. In fact, most villages cannot implement BUMDes because of the lack of village preparation and the small capacity of the village. Furthermore, this study aims to design a business development strategy for BUMDes Sumber Barokah. The method used is the Business Model Canvas to photograph the business model being run and design alternative strategies using SWOT analysis. The research results obtained include: 1) The business model uses 9 BMC elements; 2) Based on IFAS and EFAS calculations, it is found that BUMDes is in quadrant III, which means there is a big opportunity for market development; 3) The alternative sequence of the QSPM matrix which has the highest priority is to expand promotion by utilizing broadcast media and media sosial, while the lowest is holding special training.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Uncontrolled Keywords: | Business model canvas, SWOT, QSPM, culinary market |
| Subjects: | T Technology > TI Industrial Engineering |
| Divisions: | Fakultas Teknik > Teknik Industri |
| Depositing User: | MILLENIA CAHYA HAFIZHA |
| Date Deposited: | 10 Apr 2023 01:54 |
| Last Modified: | 10 Apr 2023 01:54 |
| URI: | http://eprints.ums.ac.id/id/eprint/111106 |
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