I WIJAYANTI , KHARISMA SR (2007) AN ANALYSIS OF WARNING ICONS USED ON FOODS AND BEVERAGES CARTONS (SEMIOTICS APPROACH). Skripsi thesis, Universitas Muhammadiyah Surakarta .
![[img]](http://eprints.ums.ac.id/style/images/fileicons/application_pdf.png)
|
PDF (Halaman Depan)
Hal_Depan.pdf Download (87kB) |
|
|
PDF (Bab I)
Bab_I.pdf Download (48kB) |
|
|
PDF (Bab II dan III)
Bab_II_dan_III.pdf Restricted to Repository staff only Download (93kB) |
|
|
PDF (Bab IV dan V)
Bab_IV_dan_V.pdf Restricted to Repository staff only Download (631kB) |
|
|
PDF (Daftar Pustaka)
Daftar_Pustaka.pdf Download (27kB) |
|
|
PDF (Appendix)
appendix.pdf Restricted to Repository staff only Download (512kB) |
Abstract
Our daily life aspects are full of signs including icon, index, and symbol. The aims of this research are to describe the meanings and the reasons of the warning icons used on foods and b everages cartons. The theories used are the Saussure’s theories and The Barthes’ theories. Saussure emphasized his theory in analyzing the sign using the signifier and signified criteria. Then, Barthes emphasized his theory on the myth that derived from th e denotative and connotative levels. The type of this research is qualitative interpretative type. In collecting the data, the writer applied the documentation and observation methods. The several steps are done to analyze the data. In analyzing the meaning, the steps are: analyzing the signifier, analyzing the signified, and analyzing the text. In analyzing the reasons, the steps are: analyzing the denotation level, analyzing the connotation level, and analyzing the myth. This research shows the variety of the meanings and the reasons of the warning icons used on the foods and beverages icons. The meanings are: 1) referring to the cartons, such as: the warning to avoid the cartons from the wet or moisture and the heat, the warning to avoid the cartons from the strong smell, the warning that the cartons should be bought carefully, the warning that the carton are not allowed to tread and give the load amount, the warning not to put the carton facing backwards, the warning of the maximum amount piles, the warning to avoid the cartons from the direct contact to the floor, and the warning that the cartons should be put in the right order; 2) referring to the users: the warning of the maximum amount piles; 3) referring to both cartons and users: the warning of the maximum amount piles. The reasons are: the popularity reasons, the acceptability reasons, the characteristic similarity reasons, and the clarity reasons.
| Item Type: | Karya ilmiah (Skripsi) |
|---|---|
| Uncontrolled Keywords: | Semiotics and icons |
| Subjects: | L Education > L Education (General) |
| Divisions: | Fakultas Keguruan dan Ilmu Pendidikan > Pendidikan Bahasa Inggris |
| Depositing User: | Users 1504 not found. |
| Date Deposited: | 17 Mar 2011 04:45 |
| Last Modified: | 17 Mar 2011 04:45 |
| URI: | http://eprints.ums.ac.id/id/eprint/10882 |
Actions (login required)
 |
View Item |
