Pengaruh promosi penjualan, personal selling, online Customer review dan online customer ratting terhadap minat Beli pengguna e-commerce tokopedia

Dian Rohmat, Didit and -, Dra. Mabruroh, M.M (2022) Pengaruh promosi penjualan, personal selling, online Customer review dan online customer ratting terhadap minat Beli pengguna e-commerce tokopedia. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study examines the influence of four factors on buying interest in online shopping at Tokopedia: Sales Promotion, Personal Selling, Online Customer Reviews and Online Customer Ratings. This study applies a quantitative methodology and shows significant results, namely sales promotions have an influence on the buying interest of Tokopedia e-commerce users. This is indicated by the value of the Sales Promotion variable (X1) tcount = 2.839 with a significance of 0.021. The personal selling variable has an influence on the buying interest of Tokopedia e-commerce users. This is indicated by the value of the Personal Selling variable (X2) tcount = 2.276 with a significance of 0.010.The online customer review variable has an influence on the buying interest of Tokopedia e-commerce users. This is indicated by the variable Online Customer Review (X3) tcount = 2.603 with a significance of 0.000. The online customer rating variable has an influence on the buying interest of Tokopedia e-commerce users. This is indicated by the variable value of the Online Customer Rating variable (X4) tcount = 3.864 with a significance of 0.000. So it can be concluded that Sales Promotion, Personal Selling, Online Customer Reviews and Online Customer Ratings influence the buying interest of customers at Tokopedia.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Buying Interest, Sales Promotion, Personal Selling, Online Customer Reviews and Online Customer Ratings
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	DIDIT DIAN ROHMAT
Date Deposited:	10 Feb 2023 03:07
Last Modified:	10 Feb 2023 03:07
URI:	http://eprints.ums.ac.id/id/eprint/108528

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