Pengaruh Harga, Kualitas Produk dan Promosi terhadap Keputusan Pembelian Sepeda Motor Merk Scoopy di Kecamatan Sragen

Pradana, Muhsin Fredy and , Lukman Hakim, S.E., M.Si (2023) Pengaruh Harga, Kualitas Produk dan Promosi terhadap Keputusan Pembelian Sepeda Motor Merk Scoopy di Kecamatan Sragen. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The purpose of this study was to determine the effect of price, product quality and promotion on purchasing decisions for Scoopy motorcycles in Sragen District. The research method used is a quantitative method, which is a research whose specifications are systematic, planned and clearly structured from the start of the research. Sampling was carried out using a non-probability method with a total of 100 respondents. The method of data analysis in this study was by using multiple linear regression analysis which previously carried out the instrument test, the classical assumption test, the hypothesis of multiple linear regression analysis, the coefficient of determination test, the f test, the t test. The results showed that testing the reliability of the variables brand equity, price, customer satisfaction and purchasing decisions obtained a Cronbach Alpha value that was greater than the specified criteria which was which explained that all variables showed strong reliability. all independent variables show insignificant results, because the significant value is more than so it can be concluded that all of these independent variables do not have heteroscedasticity in the error variance. Price, product quality, and promotions have a positive effect.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Price, Product Quality, Promotion and Purchase Decision.
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management H Social Sciences > HD Industries. Land use. Labor > HD28 Management > HD283 Marketing Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	MUHSIN FREDY PRADANA
Date Deposited:	09 Feb 2023 06:44
Last Modified:	09 Feb 2023 06:44
URI:	http://eprints.ums.ac.id/id/eprint/108495

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