Strategi Bisnis Coffee Shop di Kabupaten Pemalang untuk Bangkit pada Masa Pasca Pandemi Covid 19

Mawaddah, Hesa Alira Madani and , Rochman Hadi Mustofa S.Pd., M.Pd (2023) Strategi Bisnis Coffee Shop di Kabupaten Pemalang untuk Bangkit pada Masa Pasca Pandemi Covid 19. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to find out and explain the strategies adopted by coffee shops in Pemalang Regency to rise in the post-pandemic period and find out how visitors responded to the strategies carried out by coffee shops in Pemalang Regency to rise in the post-covid 19 pandemic. The method used in this research is qualitative research with a case study design. Data collection techniques used are observation, interviews, and documentation. Research Results 1. The strategies carried out by coffee shops in Pemalang Regency during the post-19 pandemic included, a) using social media as a marketing medium such as Instagram, WhatsApp, and also Tik-Tok; b) using promo and discount strategies uploaded to social media such as Instagram and WhatsApp to customers; c) providing entertainment that attracts customers such as live acoustic performances, watching movies together using a tancep screen, as well as providing a comfortable place and an instagramable coffee concept for photos that attract customers; d) creating new food and beverage menu innovations that attract customers to come to the coffee shop. 2. The response of coffee shop visitors to this strategy is that they really like social media which helps them to frequent coffee shops in Pemalang, promotions and discounts, and informants return to the cafe because they enjoy a comfortable cafe atmosphere to relax.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Business strategy, coffee shop, post covid 19 pandemic
Subjects:	H Social Sciences > HC Economic Development L Education > L Education (General)
Divisions:	Fakultas Keguruan dan Ilmu Pendidikan > Pendidikan Akuntansi
Depositing User:	HESA ALIRA MADANI MAWADDAH
Date Deposited:	08 Feb 2023 04:27
Last Modified:	08 Feb 2023 04:27
URI:	http://eprints.ums.ac.id/id/eprint/108416

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