Pengaruh Store Atmosphere, Kualitas Pelayanan, Dan E-Wom Terhadap Loyalitas Pelanggan Dengan Kepuasan Pelanggan Sebagai Variabel Mediasi (Studi Kasus Pada Mie Gacoan Makamhaji Solo)

Insani, Kharisma and , Sidiq Permono Nugroho, S.E., M.M (2023) Pengaruh Store Atmosphere, Kualitas Pelayanan, Dan E-Wom Terhadap Loyalitas Pelanggan Dengan Kepuasan Pelanggan Sebagai Variabel Mediasi (Studi Kasus Pada Mie Gacoan Makamhaji Solo). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The culinary business in the city of Surakarta is an interesting phenomenon to study. Because this culinary business makes the competition that occurs in this business becomes very tight. The unique taste and superiority of the products offered to consumers is a challenge in itself. It also demands creativity and innovation as well as the courage to try new products. The purpose of this study is to measure the effect of store atmosphere, service quality, and E-WOM on customer loyalty with customer satisfaction as a mediating variable. Respondents in this study were 155 people who were conducted through an online survey using google form. The sampling technique used was random sampling technique. Test the validity and reliability using smart PLS analysis on the outer model. Hypothesis testing uses the outer model and the inner smartPLS model. The results of the analysis show that customer satisfaction mediates the relationship between store atmosphere, service quality, and E-WOM on customer loyalty partially.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Store Atmosphere, Service Quality, Customer Satisfaction, and Customer Loyalty
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management H Social Sciences > HD Industries. Land use. Labor > HD28 Management > HD283 Marketing Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	KHARISMA INSANI
Date Deposited:	28 Jan 2023 01:23
Last Modified:	28 Jan 2023 01:23
URI:	http://eprints.ums.ac.id/id/eprint/107435

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