Pengaruh Aktivitas Pemasaran Media Sosial Instagram @Puriverabotanicals Terhadap Minat Beli Konsumen

Huda, Syifa Nurul and , Edy Purwo Saputro, SE., M.Si. (2022) Pengaruh Aktivitas Pemasaran Media Sosial Instagram @Puriverabotanicals Terhadap Minat Beli Konsumen. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

Purivera Botanicals is one of the local skin care brands that focuses on serum oil where Purivera Botanicals is re-branding in 2021 so that its Instagram social media account has made several changes to match the new re-branding. The purpose of this study was to find out how the influence of Instagram @puriverabotanicals social media marketing activities on consumer buying interest. This research uses media ecology theory by applying quantitative approach and purposive sampling method. Data was collected by distributing questionnaires to Instagram followers @puriverabotanicals and analyzing the data using simple linear regression analysis techniques. The results of this study indicate that there is a positive and significant influence between the influence of Instagram @puriverabotanicals social media marketing activities on consumer buying interest. The results of the coefficient of determination show that Instagram's @puriverabotanicals social media marketing activity has an effect of 60.8% on consumer buying interest.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Social Media Marketing Activities, Buying Interest, Ecology Media Theory
Subjects:	H Social Sciences > HE Communications
Divisions:	Fakultas Ilmu Komunikasi dan Informatika > Ilmu Komunikasi
Depositing User:	SYIFA NURUL HUDA
Date Deposited:	21 Nov 2022 01:59
Last Modified:	21 Nov 2022 01:59
URI:	http://eprints.ums.ac.id/id/eprint/105941

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