Analisis Strategi Pemasaran Syariah Dalam Meningkatkan Penjualan Kretifitas Usaha Bisnis Sarung Batik (Studi Kasus Umkm Sarung Srawung Kecamatan Mojolaban Kabupaten Sukoharjo)

Arfananda, Andra Giffari and , Yayuli, S.Ag., M.P.I (2022) Analisis Strategi Pemasaran Syariah Dalam Meningkatkan Penjualan Kretifitas Usaha Bisnis Sarung Batik (Studi Kasus Umkm Sarung Srawung Kecamatan Mojolaban Kabupaten Sukoharjo). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This research was carried out with the aim of knowing about the analysis of Sharia Marketing Strategies in promoting the Sales of Business Creativity in the Batik Sarong Business in the Sarong Srawung shop, Mojolaban District, Sukoharjo Regency, in the general public this research can expand the means of information and additional insight regarding the marketing strategy of SMEs in Srawung Sarong. and recommending alternative sharia marketing strategies in business development. This study uses a qualitative descriptive preparation method. This compilation data w as collected through interview and documentation methods. The purpose of this study was to determine the understanding of the sharia marketing strategy at the Sarong Srawung store in increasing sales of batik-patterned sarongs, to identify the advantages and disadvantages of applying sharia marketing strategies to the Srawung Sarong Shop. The results of this study indicate that (1) the sharia marketing strategy of the sarong srawung shop includes product, price, place, and promotion (2) the advantages and disadvantages of marketing strategies in increasing sales at the sarong srawung shop, a strategic location and promotions that apply honesty.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Marketing strategy, increasing sales, batik fabric
Subjects:	B Philosophy (General) > BA Islam > BA12 Hukum Ekonomi Islam
Divisions:	Fakultas Agama Islam > Hukum Ekonomi Syariah (HES)
Depositing User:	ANDRA GIFFARI ARFANANDA
Date Deposited:	11 Nov 2022 08:04
Last Modified:	11 Nov 2022 08:04
URI:	http://eprints.ums.ac.id/id/eprint/105678

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