Analisis Pengaruh Persepsi Manfaat, Persepsi Kemudahan, Persepsi Keamanan Dan Promosi Terhadap Minat Menggunakan Aplikasi E-Wallet

Obsika, Nanda Cita and , Drs. Wiyadi, M.M., Ph.D (2022) Analisis Pengaruh Persepsi Manfaat, Persepsi Kemudahan, Persepsi Keamanan Dan Promosi Terhadap Minat Menggunakan Aplikasi E-Wallet. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

In the current era technological advances have reached every aspect of life, not discussing the economic aspects of one of the technological advances in the economic field, namely fintech or financial technology. E-wallet is a product of fintech which is currently developing. For this reason, the authors are interested in analyzing the factors that influence interest in using E-wallet, the factors analyzed for perceived benefits, ease of perception, security, and promotion of interest in using E-wallet. This research is a type of quantitative research that uses measurements with a linkert scale. Data from this study were collected through questionnaires distributed to a total of 150 respondents, with data analysis techniques using the SPSS model. The results of this study are perceptions of benefits, perceptions of security, and promotions have a positive and significant effect on interest in using E-wallet, while perceptions of convenience have no positive and insignificant effect on interest in using E-wallet. .

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Perceived benefits, perceived convenience, perceived security, promotion, and interest in using E-wallet
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management
Depositing User:	NANDA CITA OBSIKA
Date Deposited:	07 Nov 2022 02:09
Last Modified:	07 Nov 2022 02:09
URI:	http://eprints.ums.ac.id/id/eprint/105483

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