Pengaruh Corporate Social Responsibility Terhadap Corporate Reputation yang Dimediasi oleh Brand Image pada Air Minum dalam Kemasan (AMDK) Le Mineral di Surakarta

Hermawan, Nurfandi Wahyu and , Soepatini, S.E., M.Si., Ph.D. (2022) Pengaruh Corporate Social Responsibility Terhadap Corporate Reputation yang Dimediasi oleh Brand Image pada Air Minum dalam Kemasan (AMDK) Le Mineral di Surakarta. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to determine the effect of Corporate Social Responsibility on Corporate Reputation mediated by Brand Image on Bottled Drinking Water (AMDK) Le Mineral in Surakarta. The research method used in this research is descriptive quantitative method using a sample of 70 respondents. Sampling using Purposive Sampling Technique. Research data processing is carried out using SmartPLS 3.0 software for windows. The data analysis method used in this research is descriptive analysis and Partial Least Square (PLS). The PLS analysis of this research consists of two models, namely the structural model or (internal model) and measurement model (external model). The test results show that all accepted hypotheses, namely Corporate Social Responsibility has a significant effect on Brand Image, Corporate Social Responsibility has a significant effect on Corporate Reputation, Brand Image has a significant effect on Corporate Reputation and Corporate Social Responsibility has a significant effect on Corporate Reputation mediated by Brand Image

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	brand image, corporate reputation, corporate social responsibility, significant, partial least square
Subjects:	H Social Sciences > HB Economic Theory H Social Sciences > HD Industries. Land use. Labor > HD28 Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	NURFANDI WAHYU HERMAWAN
Date Deposited:	07 Nov 2022 01:33
Last Modified:	07 Nov 2022 01:33
URI:	http://eprints.ums.ac.id/id/eprint/105473

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