Anggita, Herdianis Yuli and , Dr. Agus Susilo, M.Pd (2022) Analisis Strategi Pemasaran Laundry di Masa Pandemi (Studi Kasus Pada Pelaku Bisnis Laundry di Dusun Jajar, Kecamatan Laweyan, Surakarta). Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
This study aims to determine the marketing strategy and the obstacles experienced by the Laundry Pelangi business in Jajar Hamlet, Laweyan District, Surakarta when implementing this marketing strategy. This type of research is qualitative research. The research subject is the owner of the Laundry Pelangi business and several Laundry customers. Data collection techniques used include interviews, observation, and documentation. To ensure the validity of the data, triangulation source and triangulation technique/method) was used. The data analysis technique uses data reduction, data presentation, and drawing conclusions. The results show that the laundry continuity process during the pandemic is still the same, there are no significant changes, business actors apply a new strategy in the form of free shuttle services, and business owners and employees are consistent in doing their work so as not to disappoint customers.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Uncontrolled Keywords: | strategi pemasaran, pandemi, laundry |
| Subjects: | L Education > L Education (General) L Education > LC Special aspects of education > LC5301 Economic Education |
| Divisions: | Fakultas Keguruan dan Ilmu Pendidikan > Pendidikan Akuntansi |
| Depositing User: | HERDIANIS YULI ANGGITA |
| Date Deposited: | 17 Sep 2022 06:30 |
| Last Modified: | 17 Sep 2022 06:30 |
| URI: | http://eprints.ums.ac.id/id/eprint/104800 |
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