Restinadya Novtarini, Ninda and , Drs. Eko Sugiyanto, M.Si. (2022) Analisis Pengaruh Kualitas Pelayanan, Penggunaan Kode Promo, Dan Penggunaan Ovo Terhadap Kepuasan Customer (Studi Kasus Pada Mahasiswa Pengguna Jasa Grab Food Di Universitas Muhammadiyah Surakarta). Skripsi thesis, Universitas Muhammadiyah Surakarta.
![[img]](http://eprints.ums.ac.id/style/images/fileicons/application_pdf.png) |
PDF (Naskah Publikasi)
NASKAH PUBLIKASI FULL siap aploud.pdf Download (942kB) |
|
PDF (Surat Pernyataan Publikasi)
SURAT PERNYATAAN PUBLIKASI 2.pdf Restricted to Repository staff only Download (347kB) |
Abstract
This study aims to determine whether the quality of service, the use of promo codes, and the use of OVO affect customer satisfaction. The object of this research are students who use Grab Food services at the Muhammadiyah University of Surakarta. The research was conducted by distributing questionnaires to 100 respondents randomly. The data analysis method in this study used multiple linear regression analysis. The results of this study indicate that the service quality variable has a positive and significant effect on customer satisfaction, the variable using promo codes has a positive but not significant effect on customer satisfaction, and the variable using OVO has a positive and significant influence on customer satisfaction.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Uncontrolled Keywords: | service quality, promo code, OVO, customer satisfaction |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HB Economic Theory |
| Divisions: | Fakultas Ekonomi dan Bisnis > Akuntansi |
| Depositing User: | NINDA RESTINADYA NOVTARINI |
| Date Deposited: | 15 Aug 2022 04:12 |
| Last Modified: | 15 Aug 2022 04:12 |
| URI: | http://eprints.ums.ac.id/id/eprint/104115 |
Actions (login required)
 |
View Item |
