Pengaruh Pemasaran Media Sosial Dan Marketplace Terhadap Minat Beli Pelanggan Pada Toko Rumah Batik Pekalongan

Pamungkas, Bagus Puncak and , Lukman Hakim, S.E., M.Si (2022) Pengaruh Pemasaran Media Sosial Dan Marketplace Terhadap Minat Beli Pelanggan Pada Toko Rumah Batik Pekalongan. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze the effect of social media marketing and marketplace on buying interest at the Pekalongan Batik House Shop. The population and samples in this study were resellers, dropshippers, retail consumers and the number of respondents as samples in this study were 96 people. Sources of data used in this study is primary data. Methods of data collection by using a questionnaire. Data analysis using SPSS 21. The results of the analysis in this study show that social media marketing has a significant effect on buying interest, marketplace has a significant effect on buying interest

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	social media marketing, marketplace and buying interest
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	BAGUS PUNCAK PAMUNGKAS
Date Deposited:	11 Aug 2022 01:34
Last Modified:	11 Aug 2022 01:35
URI:	http://eprints.ums.ac.id/id/eprint/103422

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