Pengaruh Persepsi Kegunaan Dan Persepsi Kemudahan Penggunaan Terhadap Minat Belanja Dan Sikap Menjadi Variabel Intervening Pada E-Commerce (Toko Online)

Nadia Pratiwi, Amalia and , Imronudin, S.E, M.Si, Ph.D (2022) Pengaruh Persepsi Kegunaan Dan Persepsi Kemudahan Penggunaan Terhadap Minat Belanja Dan Sikap Menjadi Variabel Intervening Pada E-Commerce (Toko Online). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to determine the effect of perceived convenience and usefulness on purchase intention or use which is mediated by usage attitudes in E-commerce (Online Stores). The sample of this study is 105 respondents who have known or become e-commerce customers. Collecting data using a questionnaire. The analytical method used is the outer model and the inner model. Based on the results of the analysis found, it can be explained that perceived usefulness and perceived ease of use have a significant positive effect on usage attitudes and usage attitudes have a significant positive effect on purchase intention, while usage attitudes mediate positively significantly between perceived usefulness and perceived ease of use on buying interest..

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Perception of Usability, Perception of Ease of Use, Attitude of Use, Purchase Interest
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	AMALIA NADIA PRATIWI
Date Deposited:	08 Aug 2022 08:24
Last Modified:	08 Aug 2022 08:25
URI:	http://eprints.ums.ac.id/id/eprint/102941

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