Pengaruh Lokasi, Harga dan Pelayanan Terhadap Keputusan Pembelian pada Ayam Potong Chicken Family

Adji, Farhan Setyo and , Dra. Wafiatun Mukharomah, M.M. (2022) Pengaruh Lokasi, Harga dan Pelayanan Terhadap Keputusan Pembelian pada Ayam Potong Chicken Family. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze the effect of location, price and service on purchasing decisions on family chickens. This research is a type of quantitative research. The population and sample of this research are people who make purchases at the Chicken Family Chicken Cut as many as 75 people. Sources of data used in this study is primary data. Methods of data collection using a questionnaire. Data analysis using SPSS software. The results of this study prove that the location variable has a positive and significant effect on purchasing decisions, the price variable has a positive and significant effect on purchasing decisions and the service variable has a positive and significant effect on purchasing decisions

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	location, price, service and buying decision
Subjects:	H Social Sciences > HB Economic Theory H Social Sciences > HD Industries. Land use. Labor > HD28 Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	FARHAN SETYO ADJI
Date Deposited:	08 Aug 2022 03:02
Last Modified:	08 Aug 2022 03:02
URI:	http://eprints.ums.ac.id/id/eprint/102835

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