Pengaruh Kepercayaan Merek Dan Nilai Yang Dirasakan Terhadap Niat Beli Konsumen Dengan Preferensi Merek Sebagai Variabel Mediasi

Prima Nugroho, Pramudya and , Dr. Edy Purwo Saputro, S.E,. M.Si (2022) Pengaruh Kepercayaan Merek Dan Nilai Yang Dirasakan Terhadap Niat Beli Konsumen Dengan Preferensi Merek Sebagai Variabel Mediasi. Skripsi thesis, Universitas Muhammadiyah Surakarta.

	PDF (Naskah Publikasi) np pramudya (Mnj).pdf Download (634kB)
	PDF (Halaman Depan) HALAMAN DEPAN.pdf Download (955kB)
	PDF (Bab I) BAB I.pdf Download (320kB)
	PDF (Bab II) BAB II.pdf Restricted to Repository staff only Download (296kB) | Request a copy
	PDF (Bab III) BAB III.pdf Restricted to Repository staff only Download (221kB) | Request a copy
	PDF (Bab IV) BAB IV.pdf Restricted to Repository staff only Download (332kB) | Request a copy
	PDF (Bab V) BAB V.pdf Restricted to Repository staff only Download (92kB) | Request a copy
	PDF (Daftar Pustaka) DAFTAR PUSTAKA.pdf Download (233kB)
	PDF (Lampiran) LAMPIRAN.pdf Restricted to Repository staff only Download (1MB) | Request a copy
	PDF (Surat Pernyataan Publikasi) PERNYATAAN PUBLIKASI.pdf Restricted to Repository staff only Download (409kB) | Request a copy

Abstract

This study aims to determine the effect of brand trust and perceived value on consumer purchase intentions with brand preference as a mediating variable. Sources of data used in this study is primary data. Methods of data collection by using a questionnaire. Data analysis using SMART-PLS version 3. The results of the analysis in this study indicate that trust and perceived value have no significant effect on consumers' purchase intentions in buying Xiaomi cellphones, while brand trust and perceived value have a significant effect on consumers' purchase intentions in buying Xiaomi cellphones. Then the results of the analysis in this study indicate that brand preference has a significant effect on consumers' purchase intentions in buying Xiaomi cellphones

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	brand trust, perceived value, brand preference, consumer purchase intention
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	PRAMUDYA PRIMA NUGROHO
Date Deposited:	04 Aug 2022 04:06
Last Modified:	04 Aug 2022 04:06
URI:	http://eprints.ums.ac.id/id/eprint/102454

Actions (login required)

View Item