Analisis Pengaruh Kualitas Produk, Harga Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Sentral Industri Meubel Di Desa Manggung, Kecamatan Ngemplak, Kabupaten Boyolali

Aji, Purnomo and -, Drs. Wiyadi, M.M., Ph.D. (2022) Analisis Pengaruh Kualitas Produk, Harga Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Sentral Industri Meubel Di Desa Manggung, Kecamatan Ngemplak, Kabupaten Boyolali. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze the effect of product quality, price and service quality on consumer satisfaction in the furniture industry center in Manggung village, Ngemplak district, Boyolali district. The population in this study were all furniture consumers in Manggung village, Ngemplak sub-district, Boyolali district. The sample in this study was 100 respondents according to predetermined criteria. Methods of collecting data using a questionnaire and processed using Partial Least Square (PLS) analysis tool with SmartPLS 3.0 software. The results of this study indicate that product quality has a significant positive effect on consumer satisfaction, price has a significant positive effect on consumer satisfaction, and service quality has a significant positive effect on consumer satisfaction.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	product quality, price, service quality, consumer satisfaction
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	PURNOMO AJI
Date Deposited:	03 Aug 2022 08:08
Last Modified:	03 Aug 2022 08:08
URI:	http://eprints.ums.ac.id/id/eprint/102356

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