Prasiska, Nita and , Dr. Sabar Narimo, M.M., M.Pd (2022) Penggunaan Digital Marketing Pada Pemasaran Produk Bed Cover Di Desa Karaban. Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
This study aims to describe the use of digital marketing in the marketing media for bed cover products. This type of research is a qualitative research with an ethnographic research design. The techniques used in data collection are observation, interviews and documentation. The validity of the data in this study used source triangulation and triangulation technique. The data analysis technique uses an interactive model, namely data collection, data reduction, data presentation and drawing conclusions. The results of this study indicate that: 1) social media is used as a marketing medium to help increase the number of product sales and develop a wider market network, namely by uploading images through social media Facebook, Instagram, and WhatsApp. 2) the use of social media to increase the number of product sales on social media, which is to always provide good quality, and include detailed and interesting product explanations. 3) marketing strategy in building public interest, namely by maximizing content, one of the ways is by providing an attractive product display. Because with an attractive product display will provide added value in online business.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Uncontrolled Keywords: | digital marketing, media sosial, usaha bed cover |
| Subjects: | H Social Sciences > HF Commerce T Technology > T Technology (General) |
| Divisions: | Fakultas Keguruan dan Ilmu Pendidikan > Pendidikan Akuntansi |
| Depositing User: | NITA PRASISKA |
| Date Deposited: | 27 Jul 2022 03:30 |
| Last Modified: | 27 Jul 2022 03:30 |
| URI: | http://eprints.ums.ac.id/id/eprint/101995 |
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