Dampak Belanja Online Terhadap Perilaku Konsumen

Ardi Kurniawan, Candra and , Dr. Edy Purwo Saputro, S.E,. M.Si (2022) Dampak Belanja Online Terhadap Perilaku Konsumen. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze the effect of perceived benefits, perceived risk, product awareness and website design on consumer buying behavior in students at Muhammadiyah University of Surakarta who have done online shopping. In this study, a sample of 130 students was taken randomly. The research method uses purposive sampling and the data used are primary data in the form of questionnaires. The method of data analysis is multiple linear regression analysis. The results showed that perceived benefits had no significant effect on consumer satisfaction, perceived risk had a significant effect on consumer satisfaction, product awareness had a significant effect on consumer satisfaction and website design had a significant effect on consumer buying behavior. The value of the coefficient of determination or R2 shows the percentage of the influence of all independent variables, namely perceived benefits, perceived risk, product awareness and website design on the dependent variable of consumer buying behavior.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	perceived benefits, perceived risk, product awareness, website design, consumer buying behavior
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	CANDRA ARDI KURNIAWAN
Date Deposited:	18 Jul 2022 02:20
Last Modified:	18 Jul 2022 02:22
URI:	http://eprints.ums.ac.id/id/eprint/101522

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