Analisis Pengaruh Perilaku Konsumtif Dan Promo Potongan Harga Terhadap Transaksi Online Shopping Menggunakan E-commerce Di Desa Tambirejo

Pradini, Lutfi Septiyana Ayu and , Dr. Wafrotur Rohmah, MM. (2022) Analisis Pengaruh Perilaku Konsumtif Dan Promo Potongan Harga Terhadap Transaksi Online Shopping Menggunakan E-commerce Di Desa Tambirejo. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The purpose of this study was to determine the effect of consumptive behavior on online shopping transactions in Tambirejo village, determine the effect of discount promos on online shopping transactions in Tambirejo village, and determine the effect of consumptive behavior and discounted promos together on online shopping transactions in the village. Tambirejo. This research is a quantitative research with a survey design and purposive sampling technique. The population in this study is the Tambirejo village community who have done online shopping transactions using e-commerce. With a sample of 60 respondents. Data collection techniques using documentation and questionnaires. The questionnaire testing technique uses validity and reliability tests. The results of the regression analysis obtained Y = 19.319 + 0.517 X1 + 0.008 X2. Which means that 1.) Consumptive behavior has a significant effect on online shopping transactions. The t-count value is 3.729 > t-table 2.002 and the significance value is 0.000 <0.05 with an effective contribution of 22.70% and a relative contribution of 99.48%. 2.) Discount promos have no effect on online shopping transactions. The t-count value is 0.047 < t-table 2.002 and the significance value is 0.963 > 0.05 with an effective contribution of 0.12% and a relative contribution of 0.52%. 3.) there is an effect between consumptive behavior and discount promos simultaneously on online shopping transactions. Simultaneous test (F) shows that F count 8.440 > F table 3.16 and a significance value of 0.001 < 0.05. The determinant coefficient test (R2) of 0.228 shows that the variation of Y changes is influenced by discount promos (X2), consumptive behavior (X1) by 22.8%.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	perilaku konsumtif, promo potongan harga, transaksi online shopping
Subjects:	H Social Sciences > HF Commerce L Education > LC Special aspects of education > LC5301 Economic Education
Divisions:	Fakultas Keguruan dan Ilmu Pendidikan > Pendidikan Akuntansi
Depositing User:	LUTFI SEPTIYANA AYU PRADINI
Date Deposited:	16 Jul 2022 03:03
Last Modified:	22 Sep 2022 02:57
URI:	http://eprints.ums.ac.id/id/eprint/101439

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