Pengaruh Kualitas Pelayanan Terhadap Kepuasan Serta Dampaknya Pada Loyalitas Pelanggan Pada Bisnis Restoran

Ardiansyah, Alyanuar and , Prof. Dr. Anton Agus Setyawan, S.E., M.Si (2022) Pengaruh Kualitas Pelayanan Terhadap Kepuasan Serta Dampaknya Pada Loyalitas Pelanggan Pada Bisnis Restoran. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This research aimed to know the effect of service quality on satisfaction and its impact on customer loyalty in the restaurant's business. The population used in this research is people who bought foods or drinks in one of or some restaurants. This research is quantitative research by using primary data gained directly from the result of a questionnaire spread to 139 respondents using the purposive sampling technique. Data analysis in this research is using SmartPLS by using the bootstrapping method. This research's results show that service quality positively and significantly affects customer satisfaction and loyalty which are interrelated to one another.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	service quality, satisfaction, customer loyality
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management H Social Sciences > HF Commerce
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	AL YANUAR ARDIANSYAH
Date Deposited:	01 Jul 2022 03:59
Last Modified:	01 Jul 2022 03:59
URI:	http://eprints.ums.ac.id/id/eprint/101157

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