Pengaruh Customer Review dan Influencer Endorsement Terhadap Niat Beli Smartphone Oppo

Yuliyana, Lisma and , Dr. Edy Purwo Saputro, S.E., M.Si. (2022) Pengaruh Customer Review dan Influencer Endorsement Terhadap Niat Beli Smartphone Oppo. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to determine the effect of customer reviews and influencer endorsements on the purchase intention of Oppo smartphones. This research is a quantitative research using purposive sampling technique, namely students of Muhammadiyah University of Surakarta with the criteria that they have seen reviews about Oppo smartphones and obtained as many as 120 respondents. Analysis of the data in this study using the SPSS 25 application with the results obtained that the variable customer review and influencer review has a significant positive effect on purchase intention.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Customer Review, Influencer Review, Purchase Intention.
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	LISMA YULIYANA
Date Deposited:	14 Jun 2022 01:50
Last Modified:	14 Jun 2022 01:50
URI:	http://eprints.ums.ac.id/id/eprint/101008

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