Analaisis Pengaruh Store Image Terhadap Purchase Intention yang Dimediasi Brand Awareness dan Brand Attitude pada Investasi Emas di Indonesia

Arifin Nahdia, Nia and , Aflit Nuryulia Praswati,MM (2022) Analaisis Pengaruh Store Image Terhadap Purchase Intention yang Dimediasi Brand Awareness dan Brand Attitude pada Investasi Emas di Indonesia. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The study aim of this research is to analyze and discuss the influence of store image on purchase intention mediated by brand awareness and brand attitude on gold investment in Indonesia. The population in this study is all people who invest in gold in Indonesia with a sample of 130 respondents. Data collection techniques through the distribution of questionnaires. Analysis of the data in this study using SmartPLS version 3.0. The sampling technique in this study uses purposive sampling and data testing techniques used in this study include the outer model consisting of convergent validity, discriminant validity, composite reliability, Cronbach's alpha and multicollinearity tests as well as the inner model consisting of coefficient determination, goodness of fit, effect size test (f2), and hypothesis testing consisting of t-test, and path coefficient. Based on the results of the study for the effect of store image on brand awareness, the t-statistic value was 71.545 (p = 0.000 > 0.05) so that store image had a significant effect on brand awareness. Brand awareness on purchase intention obtained a t-statistic value of 4.917 (p = 2 0.000 <0.05) so that brand awareness has a significant effect on purchase intention. Brand awareness of brand attitude obtained t-statistic value of 51.517 (p = 0.000 <0.05) so that brand awareness has a significant effect on brand attitude. Brand attitude towards purchase intention obtained a t-statistic value of 5.928 (p =0,000 <0.05) so that brand attitude has a significant effect on purchase intention.

Item Type:	Thesis (Skripsi)
Additional Information:	Termasuk bagian penelitian dosen
Uncontrolled Keywords:	store image, brand awareness,brand attitude,purchase intention.
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	NIA ARIFIN NAHDIA
Date Deposited:	04 Jun 2022 06:03
Last Modified:	04 Jun 2022 06:03
URI:	http://eprints.ums.ac.id/id/eprint/100937

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