Pengaruh Kualitas Produk, Harga Dan Kualitas Pelayanan Terhadap Loyalitas Pelanggan Pada Hand Aha Screen Printing Sukoharjo

Kusuma, Fariz Candra and , Drs. Sudarto. MM. (2022) Pengaruh Kualitas Produk, Harga Dan Kualitas Pelayanan Terhadap Loyalitas Pelanggan Pada Hand Aha Screen Printing Sukoharjo. Skripsi thesis, Universitas Muhammadiyah Surakarta.

	PDF (Naskah Publikasi) NASKAH PUBLIKASI.pdf Download (942kB)
	PDF (Halaman Depan) HALAMAN DEPAN.pdf Download (783kB)
	PDF (Bab I) BAB I.pdf Download (392kB)
	PDF (Bab II) BAB II.pdf Restricted to Repository staff only Download (518kB) | Request a copy
	PDF (Bab III) BAB III.pdf Restricted to Repository staff only Download (556kB) | Request a copy
	PDF (Bab IV) BAB IV.pdf Restricted to Repository staff only Download (480kB) | Request a copy
	PDF (Bab V) BAB V.pdf Restricted to Repository staff only Download (438kB) | Request a copy
	PDF (Daftar Pustaka) DAFTAR PUSTAKA.pdf Download (379kB)
	PDF (Lampiran) LAMPIRAN.pdf Restricted to Repository staff only Download (685kB) | Request a copy
	PDF (Surat Pernyataan Publikasi) SURAT PERNYATAAN.pdf Restricted to Repository staff only Download (91kB) | Request a copy

Abstract

The purpose of this study was to determine the effect of product quality, price and service quality on customer loyalty on Hand aha Screen Printing Sukoharjo. The research method uses quantitative research. The population is 200 consumers, and the sample used is 70 respondents with purposive sampling technique. Multiple regression analysis tools, t test (partial test), F test (simultaneous test) and the coefficient of determination test (R2).The results showed that the variable. The results showed that product quality had an effect on customer loyalty at Hand Aha Screen Printing Sukoharjo. The results showed that the price had an effect on customer loyalty at Hand Aha Screen Printing Sukoharjo. The results showed that service quality had an effect on customer loyalty at Hand Aha Screen Printing Sukoharjo.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	product quality, price and service quality and customer loyalty
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management L Education > LC Special aspects of education > LC5301 Economic Education
Divisions:	Fakultas Keguruan dan Ilmu Pendidikan > Pendidikan Akuntansi
Depositing User:	FARIZ CANDRA KUSUMA
Date Deposited:	25 Feb 2022 13:41
Last Modified:	21 Sep 2022 07:38
URI:	http://eprints.ums.ac.id/id/eprint/98829

Actions (login required)

View Item