Peran Kualitas Produk Dan Desain Produk Terhadap Peningkatan Penjualan Pada Batik Tulis Griyo Batik Brotoseno Sragen

Mahkota Filih, Riza Pradana and , Dr. Djalal Fuadi, MM. (2022) Peran Kualitas Produk Dan Desain Produk Terhadap Peningkatan Penjualan Pada Batik Tulis Griyo Batik Brotoseno Sragen. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The purpose of this study was to determine the effect of product quality and product design on increasing sales of Batik Tulis Griyo Batik Brotoseno Sragen. The research method uses quantitative research. The population is all employees of Brotoseno Sragen batik whose number is not known with certainty. The sample used is 100 respondents with a sampling technique that is non-probability sampling. Multiple regression analysis tools, t test (partial test), F test (simultaneous test) and coefficient of determination test (R2) as well as relative contribution (SR) and effective contribution (SE). The result of the research shows that the variable of product quality has a significant effect on the increase in sales to the consumers of Batik Tulis Brotoseno Sragen. Product design variables have a significant effect on increasing consumer sales. While the F test shows that Product Quality and Product Design have a significant effect on increasing sales together. From these results, it can be concluded that there is an effect of Product Quality and Product Design on the Increase of Sales of Batik Tulis Brotoseno Sragen products.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Keywords: product quality, product design and sales improvement
Subjects:	H Social Sciences > HF Commerce L Education > LC Special aspects of education > LC5301 Economic Education
Divisions:	Fakultas Keguruan dan Ilmu Pendidikan > Pendidikan Akuntansi
Depositing User:	RIZA PRADANA MAHKOTA FILIH
Date Deposited:	24 Feb 2022 03:14
Last Modified:	21 Sep 2022 07:50
URI:	http://eprints.ums.ac.id/id/eprint/98615

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