Pemilihan Lokasi Outlet Bank Baru Di Kabupaten Sukoharjo Dengan Metode Analitycal Hierarchy Process (AHP)

KURNIAJI, PATUH and -, Drs. M. Farid Wajdi,M.M.Ph.D and -, Dr. Muzakar Isa, SE, MSi (2022) Pemilihan Lokasi Outlet Bank Baru Di Kabupaten Sukoharjo Dengan Metode Analitycal Hierarchy Process (AHP). Thesis thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to determine the priority of costs, facilities, accessibility and growth potential along with sub-criteria and objectives in determining the location of new outlets in the Sukoharjo With Method Analitycal Hierarchy Process (AHP). The sample used as many as 20 respondents with 4 groups of proportions which I include the leadership of Sukoharjo, consumers (business actors), community leaders, academics and the government. Data was taken by using a questionnaire comparing the criteria and sub-criteria with a scale of 1-9. The analysis tool uses the Analytical Hierarchy Process (AHP). The findings show that in determining the location of new BNI outlets, the priority needs to be 1) on growth potential; 2) Facilities; 3) Accessibility; 4) Cost. In terms of growth potential, priorities need to be emphasized: 1) distance from marketing targets; 2) distance from other branches. In facilities, the priority needs to be emphasized is 1) on security (from robbers and thieves); 2) Legality of Licensing; 3) Land Availability/Land Area; 4) Infrastructure Condition. In terms of accessibility, the priority needs to be emphasized are: 1) on the ease of customer access; 2) easy to find; 3) distance from the highway; 4) traffic to the location is smooth. Finally, the cost aspects that need to be prioritized are ) the need for minimal building repair costs; 2) cheapest rental rates. Then the location determined based on the priority is (1) on Jl. Sukoharjo – Tawangsari (Utara Tugu Tawangsari); (2) Jl. Tawangsari – Klaten (Area Pasar Tawangsari); (3) Jl. Tawangsari – Weru ( Area Pasar Tawang); (4) Jl. Raya Watu Kelir (Area Pasar Watu Kelir); (5) Jl. Raya Tawangsari – Wonogiri (Area Pasar Bulu) (6) Jl. Raya Tawangsari – Wonogiri (Area Desa Tiyaran).

Item Type:	Thesis (Thesis)
Uncontrolled Keywords:	Criteria, Sub Criteria, Objectives, Location Determination, Analytical Hierarchy Process (AHP)
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Fakultas Pasca Sarjana > Magister Manajemen
Depositing User:	Unnamed user with username p100170046
Date Deposited:	26 Jan 2022 02:35
Last Modified:	26 Jan 2022 02:35
URI:	http://eprints.ums.ac.id/id/eprint/96368

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