Pengaruh Brand Image, Kualitas Produk, dan Harga Terhadap Keputusan Pembelian pada Produk Smartphone Oppo (Studi pada Mahasiswa UMS Surakarta)

Kusumaningrum, Redian Anjar and , Drs. M. Farid Wajdi, M.M., Ph.D (2021) Pengaruh Brand Image, Kualitas Produk, dan Harga Terhadap Keputusan Pembelian pada Produk Smartphone Oppo (Studi pada Mahasiswa UMS Surakarta). Skripsi thesis, Universitas Muhammadiyah Surakarta.

	PDF (Naskah Publikasi) NASKAH PUBLIKASI_B100170057_REDIAN ANJAR K_.pdf Download (677kB)
	PDF (Halaman Depan) HALAMAN DEPAN.pdf Download (681kB)
	PDF (Bab I) BAB I.pdf Download (123kB)
	PDF (Bab II) BAB II.pdf Restricted to Repository staff only Download (163kB) | Request a copy
	PDF (Bab III) BAB III.pdf Restricted to Repository staff only Download (259kB) | Request a copy
	PDF (Bab IV) BAB IV.pdf Restricted to Repository staff only Download (239kB) | Request a copy
	PDF (Bab V) BAB V.pdf Restricted to Repository staff only Download (44kB) | Request a copy
	PDF (Daftar Pustaka) DAFTAR PUSTAKA.pdf Download (194kB)
	PDF (Lampiran) LAMPIRAN.pdf Restricted to Repository staff only Download (357kB) | Request a copy
	PDF (Surat Pernyataan Publikasi) PERNYATAAN PUBILIKASI.pdf Restricted to Repository staff only Download (209kB) | Request a copy

Abstract

This study aims to analyze the effect of brand image, product quality, and price on purchasing decisions on Oppo smartphone products in Surakarta. The research method used is quantitative research, with the number of the student population at Muhammadiyah University of Surakarta as much 35.773 as 100 students are taken as a sample. The sample taking technique is using the purposive sampling technique. The data collection technique is by distributing online questionnaires. Processing of data is using multiple linear regression and using the SPSS program. The results of data analysis indicate that brand image does not influence significant to purchasing decisions. Product quality variable has a significant positive effect on purchasing decisions. The variable of price does not influence significant to purchasing decisions.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Purchase Decision, Brand Image, Product Quality, Price
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	REDIAN ANJAR KUSUMANINGRUM
Date Deposited:	03 Sep 2021 02:58
Last Modified:	03 Sep 2021 02:58
URI:	http://eprints.ums.ac.id/id/eprint/94030

Actions (login required)

View Item