Pengaruh Harga, Promosi Dan Kualitas Produk Terhadap Keputusan Pembelian produk Smartphone Iphone (Studi Kasus Pada Mahasiswa Universitas Muhammadiyah Surakarta)

Adnan, Muhammad Caesar Hilal and , Drs. Kusdiyanto, M.Si (2021) Pengaruh Harga, Promosi Dan Kualitas Produk Terhadap Keputusan Pembelian produk Smartphone Iphone (Studi Kasus Pada Mahasiswa Universitas Muhammadiyah Surakarta). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The objective to be achieved by holding this research is to determine the effect of price, promotion and product quality on purchasing decisions. This research was conducted on students of the Muhammadiyah University of Surakarta. This type of research is quantitative research, the data used are primary data through a questionnaire. The sample used in this study were 100 respondents using a non-probability sampling technique using a purposive sampling approach. The analysis test used the normality test, multicollinearity test and heteroscedasticity test, while the data analysis technique used multiple linear regression analysis. The results showed that price, promotion and product quality had a significant effect on purchasing decisions.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Price, Promotion, Product Quality, Purchase Decision
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	MUHAMMAD CAESAR HILAL ADNAN
Date Deposited:	17 Aug 2021 06:48
Last Modified:	17 Aug 2021 06:49
URI:	http://eprints.ums.ac.id/id/eprint/93593

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