Pengaruh Harapan Kinerja Dan Pengaruh Sosial Terhadap Kinerja UMKM Dengan Adopsi Dompet Digital Sebagai Variabel Mediasi

Trimukti, Anisa and , Aflit Nuryulia P., S.E, M.M, (2021) Pengaruh Harapan Kinerja Dan Pengaruh Sosial Terhadap Kinerja UMKM Dengan Adopsi Dompet Digital Sebagai Variabel Mediasi. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze the effect of performance expectations and social influences on the performance of SMEs through the adoption of digital wallets as a mediating variable for SMEs in Surakarta who provide digital wallets as one of their payment options. This study uses 100 samples of SMEs in Surakarta that provide digital wallet payment options. Methods of collecting data using a questionnaire and using the Partial Least Square (PLS) analysis tool with SmartPLS 3.0 software. The update of this study is that in previous studies, the research subjects used were consumers, while in this study, the subjects of the research were traders, in this case the researchers took samples in the form of SME actors.

Item Type: Karya ilmiah (Skripsi)
Uncontrolled Keywords: Performance Expectations, Social Influence, Digital Wallet Adoption, SME Performance.
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HF Commerce
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: ANISA TRIMUKTI
Date Deposited: 16 Aug 2021 02:19
Last Modified: 16 Aug 2021 02:19
URI: http://eprints.ums.ac.id/id/eprint/93421

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