Pengaruh Social Media Engagement Terhadap Minat Berkunjung Wisatawan Dengan Sikap Sebagai Variabel Intervening (Studi pada Pengunjung Obyek Wisata Baru di Karanganyar)

Nur Fanani, Oktarima and -, Kussudyarsana, S.E., M.Si., Ph.D. (2021) Pengaruh Social Media Engagement Terhadap Minat Berkunjung Wisatawan Dengan Sikap Sebagai Variabel Intervening (Studi pada Pengunjung Obyek Wisata Baru di Karanganyar). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze the effect of social media engagement on interest in visiting through attitude as an intervening variable (study of visitors to new tourism objects in Karanganyar). The population and sample of this study were tourists who had never visited a new tourist attraction in Karanganyar in this study as many as 120 respondents. The type of data used in this research is primary data. The data collection method is using a questionnaire and processed using Partial Least Square (PLS) analysis tool with SmartPLS 3.0 software. The results show that social media engagement has a positive and significant effect on visiting interest. Social media engagement has a positive and significant effect on attitudes. Attitude has a positive and significant effect on interest in visiting. Social media engagement has a significant effect on interest in visiting which is mediated by attitude.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Social Media Engagement, Visiting Interest, Attitude
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	OKTARIMA NUR FANANI
Date Deposited:	13 Aug 2021 06:31
Last Modified:	13 Aug 2021 06:31
URI:	http://eprints.ums.ac.id/id/eprint/93114

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