Pengaruh Green Product Dan Perceived Quality Terhadap Keputusan Pembelian Produk Love Beauty And Planet Di Kabupaten Sukoharjo

Khasanah, Nunus Nur and , Drs. Moechammad Nasir, M.M, (2021) Pengaruh Green Product Dan Perceived Quality Terhadap Keputusan Pembelian Produk Love Beauty And Planet Di Kabupaten Sukoharjo. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to determine the effect of green product and perceived quality on purchasing decisions. The sample used in this study amounted to 117 respondents in Sukoharjo Regency. The sampling method used was purposive sampling and the data used were primary data in the form of questionnaires and interviews. The analytical tools used in this study include test data instruments, multicolinearity tests, and hypothesis testing using the smartPLS program. The results of this study indicate that the green product variable has a positive effect on purchasing decisions and the variable perceived quality has a positive effect on purchasing decisions. This means that all variables in green product and perceived quality have an effect on purchasing decisions.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Green Product, Perceived Quality and Purchasing Decisions
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	NUNUS NUR KHASANAH
Date Deposited:	10 Aug 2021 11:29
Last Modified:	10 Aug 2021 11:29
URI:	http://eprints.ums.ac.id/id/eprint/92726

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