Pengaruh Ewom dan Kualitas Website terhadap Niat Beli Ulang Pada E-Commerce Shopee

Maharani, Zelvi and , Prof. Dr. Anton Agus Setyawan, S.E., M.Si., (2021) Pengaruh Ewom dan Kualitas Website terhadap Niat Beli Ulang Pada E-Commerce Shopee. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study examines the effect of E-WOM and website quality on repurchase intentions. The sample of this research is 200 respondents, where the respondents are shopee users in the general public who have made at least two purchases at shopee in the last three months. The research method used in this research is Multiple Linear Regression. Data processing uses the SPSS 25 application. Based on the statistical results, the Adjusted R Square value is 56.9%, which means that the website quality and E-Wom variables affect the repurchase intention of 56.9%. The results of this study are that the quality of the website affects the intention to repurchase, besides that e-wom also affects the intention to repurchase.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	E-Wom, Website Quality, Repurchase Intention
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	ZELVI MAHARANI
Date Deposited:	06 Aug 2021 03:14
Last Modified:	06 Aug 2021 03:14
URI:	http://eprints.ums.ac.id/id/eprint/92624

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