Matinya Pemasaran Candi Cetho Di Masa Pandemi Covid-19

Septiyanti, Fitri and , Prof. Dr. Harsono, SU (2021) Matinya Pemasaran Candi Cetho Di Masa Pandemi Covid-19. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The development of tourism marketing in an area is carried out to increase visitors and restore Indonesia's image in the international world, besides that the tourism sector is also one of the largest contributors to the country's foreign exchange. This study aims to describe how marketing died in increasing visits to the Cetho Temple Tourism Object during the COVID-19 pandemic. Based on the formulation of the problem, the type of research used is qualitative with an economic ethnographic design to describe naturalistic phenomena. Data collection techniques used are in-depth interviews and documentation. The data validity technique uses source triangulation. The results of the study show that: 1) The COVID-19 pandemic has had a negative impact on the tourism industry, especially the Cetho Temple Tourism Object. This has led to a decrease in tourist visits even for foreign tourists, 2) Marketing development carried out by the Cetho temple manager, such as utilizing social media, print media, and direct media has not been successfully implemented or can be said to be dead during the COVID-19 pandemic. because of the ban on foreign tourists visiting Indonesia.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Matinya Pemasaran, Pengembangan Pemasaran, Pandemi COVID-19
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Fakultas Keguruan dan Ilmu Pendidikan > Pendidikan Akuntansi
Depositing User:	FITRI SEPTIYANTI
Date Deposited:	30 Jul 2021 00:39
Last Modified:	30 Jul 2021 00:41
URI:	http://eprints.ums.ac.id/id/eprint/92447

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