Rancangan Desain Kemasan Dan Pembuatan Alat Pengemas Produk Balung Kethek Untuk Meningkatkan Produksi Dengan Metode Quality Function Deployment (Studi Kasus: Umkm “Plenet” Boyolali)

Aditama, Bagas Yoga and , Hari Prasetyo, ST, MT, Ph.D (2021) Rancangan Desain Kemasan Dan Pembuatan Alat Pengemas Produk Balung Kethek Untuk Meningkatkan Produksi Dengan Metode Quality Function Deployment (Studi Kasus: Umkm “Plenet” Boyolali). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

Packaging its basic function as a protector of a product has several important roles in marketing means, one of which is by giving an impact to increase sales. SMME Plenet is one of the packaged food SMME in Boyolali which produces cassava chips balung kethek. SMME Plenet in the sale of packaged food products uses clear plastic packaging with a simple brand inside. This study uses the Quality Function Deployment (QFD) method to increase the production of SMME Plenet by providing added value to product packaging based on market demand, as well as developing packaging aids. The result of this research is a tool for packaging and packaging with aluminum foil material with a new design in the category of function, aesthetics, and information listed. The results of the measurement of quality assessment for new packaging with comparison to old packaging have an assessment scale for new packaging of 4.48 and old packaging of 3.15, and it is indicated by the percentage of respondents' interest in buying new packaging by 57% and old packaging by 43%.

Item Type: Karya ilmiah (Skripsi)
Uncontrolled Keywords: Alat Pengemas, Balung Kethek, Kemasan, QFD
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HD Industries. Land use. Labor
T Technology > TX Home economics
Divisions: Fakultas Teknik > Teknik Industri
Depositing User: BAGAS YOGA ADITAMA
Date Deposited: 26 Jan 2021 10:37
Last Modified: 26 Jan 2021 10:37
URI: http://eprints.ums.ac.id/id/eprint/88636

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