Pengaruh Promosi dan Kualitas Pelayanan Terhadap Keputusan Pembelian Konsumen (Studi Kasus pada DD Tour Organizer Malang)

Puspitasari, Putrilia and , Basworo Dibyo, S.E, M.Si (2020) Pengaruh Promosi dan Kualitas Pelayanan Terhadap Keputusan Pembelian Konsumen (Studi Kasus pada DD Tour Organizer Malang). Skripsi thesis, Universitas Muhammadiyah Surakarta.

	PDF (Naskah Publikasi) NASPUB.pdf Download (768kB)
	PDF (Halaman Depan) H DEPAN.pdf Download (854kB)
	PDF (Bab I) BAB I.pdf Download (162kB)
	PDF (Bab II) BAB II.pdf Restricted to Repository staff only Download (288kB) | Request a copy
	PDF (Bab III) BAB III.pdf Restricted to Repository staff only Download (345kB) | Request a copy
	PDF (Bab IV) BAB IV.pdf Restricted to Repository staff only Download (322kB) | Request a copy
	PDF (Bab V) BAB V.pdf Restricted to Repository staff only Download (157kB) | Request a copy
	PDF (Daftar Pustaka) DAPUS.pdf Download (156kB)
	PDF (Lampiran) LAMPIRAN.pdf Restricted to Repository staff only Download (482kB) | Request a copy
	PDF (Surat Pernyataan Publikasi) PERNYATAAN PUBLIKASI.pdf Restricted to Repository staff only Download (320kB) | Request a copy

Abstract

This study aims to determine the effect of promotion and service quality on consumer purchasing decisions (Case Study DD Tour Organizer Malang). The sample in this study were 46 respondents of DD Tour Organizer Malang service users using questionnaires as data collection. The sampling technique is using the non probability sampling method. The analysis used includes the instrument data test (validity test and the reliability test), multiple linear regression analysis and hypothesis testing (F test, t test, coefficient of determination). From the results of the analysis using regression it can be seen that the promotion variables and service quality, all have a positive effect on consumer purchasing decisions. From the F test, the results of promotion and service quality all have a significant effect simultaneously on consumer purchasing decisions. From the t test, the results promottion and service quality have a significant effect on consumer purchasing decisions.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Promotion, Service Quality and Purchasing Decisions
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	PUTRILIA PUSPITASARI
Date Deposited:	02 Aug 2020 05:27
Last Modified:	02 Aug 2020 05:27
URI:	http://eprints.ums.ac.id/id/eprint/83890

Actions (login required)

View Item