Pengaruh Keinovatifan Konsumen Terhadap Niat Beli Produk Smartphone Samsung Yang di Mediasi Oleh Sikap

Assidiq, Ramadhan Nur Ilham and , Dr. Rini Kuswati, S.E., M.Si (2020) Pengaruh Keinovatifan Konsumen Terhadap Niat Beli Produk Smartphone Samsung Yang di Mediasi Oleh Sikap. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to find out how the influence of consumer innovation on buying intentions of Samsung smartphone products is mediated by attitude. The research method used is a quantitative method used to examine a particular population or sample. Sampling is done by non-probability method with a number of respondents as many as 150 respondents who have or have never made a purchase on a Samsung smartphone product. The method of data analysis in this study is the tiered regression analysis that was previously performed with the instrument test, classic assumption test, tiered linear test, Goodness of Fit, t test and the coefficient of determination test. The results showed that (1) consumer innovation had a positive effect on attitude, this was evidenced by tcount> ttable and p-value <0.05. (2) attitude has a positive effect on purchase intentions, this is evidenced by tcount> ttable and p-value <0.05. (3) consumer innovativeness has a positive effect on purchase intention, this is evidenced by tcount> ttable and p-value <0.05. (4) the attitude of mediating fully (full mediated) consumer innovativeness towards purchase intention, full mediation (full mediated) occurs if the influence of consumer innovativeness variables on the purchase intention variable which was initially significant becomes no significant effect when the attitude variable is regressed together. The results of the analysis show the indirect effect, BootLLCI value = 0.2531 and BootULCI = 0.5292 above 0, then the attitude variable is proven to mediate.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Attitude, Consumer Innovativeness, purchase intention
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	RAMADHAN NUR ILHAM ASSIDIQ
Date Deposited:	16 Jul 2020 03:56
Last Modified:	16 Jul 2020 03:56
URI:	http://eprints.ums.ac.id/id/eprint/83501

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