Analisis Pengaruh Label Halal, Citra Merek, dan Pengalaman Merek terhadap Loyalitas Merek pada Produk Wardah Kosmetik di Kabupaten Sukoharjo

Lestiadewi, Luxe Dea and -, Drs. Moechammad Nasir, M.M., and -, Zulfa Irawati, S.E., M.Si. (2020) Analisis Pengaruh Label Halal, Citra Merek, dan Pengalaman Merek terhadap Loyalitas Merek pada Produk Wardah Kosmetik di Kabupaten Sukoharjo. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The purpose of the study is to analyze the influence of Halal Label, Brand Image, and Brand Experience on Brand Loyalty. This type of research is quantitative research. Data processing using SPSS assistance. The population in this study were all Wardah Cosmetics users in Sukoharjo Regency, while the sampling technique used purposive sampling method using 150 respondents. The results showed that Halal Label, Brand Image, and Brand Experience had a positive and significant effect on brand loyalty.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Label Halal, Citra Merek, Pengalaman Merek, Loyalitas Merek
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	LUXE DEA LESTIADEWI
Date Deposited:	09 Jul 2020 04:23
Last Modified:	09 Jul 2020 04:23
URI:	http://eprints.ums.ac.id/id/eprint/83097

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